Challenge

The existing WordPress site had long loading times and frequent downtimes. 

The client needed a modern, visually appealing, and conversion-optimised webshop. 

The new site had to be straightforward, emphasising ease of navigation and product discovery.

Solutions

To address these challenges, we developed a new Shopify website for Filamentz, focusing on the following key areas:

  1. Design and User Experience
    • We crafted a clean, modern design using dark grey and white as the base colours, with green accents to highlight key elements.
    • The landing page was optimised for conversion, ensuring it was user-friendly while maintaining an attractive design.
  2. Navigation and Structure
    • We implemented a mega menu to help users easily visualise and navigate the collections and sub-collections.
    • A consistent blog post template was designed to maintain visual uniformity across the site.
  3. Multi-language Support
    • The website was made available in three languages: Dutch, English, and German, to cater to a broader audience.
  4. Performance and SEO
    • Basic SEO settings were configured for all products to enhance search engine visibility.
    • We ensured the URL structure was migrated correctly to retain existing SEO value.
  5. Customer Feedback Integration
    • Webwinkelkeur was integrated as a review platform to build trust and provide social proof.

Results

The new Shopify website for Filamentz is a significant improvement over the previous WordPress site. Key outcomes include:

  • Enhanced Performance: The new site is fast and reliable, resolving the issues of long loading times and frequent downtimes.
  • Modern Design: The clean and functional design is not only visually pleasing but also highly user-friendly.
  • Improved SEO: Basic SEO settings and correct URL migration have helped maintain and improve search engine rankings.
  • Multi-language Availability: The site’s accessibility in Dutch, English, and German has broadened its reach.
  • Client Satisfaction: The new webshop meets all client requirements, providing a sleek, efficient, and conversion-focused platform for their products.

Final product

The revamped Filamentz website successfully combines aesthetic appeal with functional design, ensuring a seamless and enjoyable user experience. The project’s success is a testament to our commitment to delivering high-quality digital solutions tailored to our client's needs.